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Mulberry

We created the Lunar New Year Campaign for Mulberry earlier this year, its the Chinese year of the pig.

A digital game was created based on the journey of the pig, on its way to enlightenment for the lunar new year celebrations. The game introduces fun tasks that the pig has to take to complete his journey.Working with the in-house digital team on illustrative elements which were then made into gifs and mini animations for the social media platforms, Instagram, WeChat and website.